Target Redesign
Target was my favorite client during my time at Übermind. We had won the contract to build their iPhone app, but during the process lost the contract to design it. I wasn’t officially a designer yet, but I put together a hail Mary pitch and was given the opportunity to run it by them, and they went for it. We ended up winning the design work, and I ended up working on and leading multiple target mobile projects for years to come.
Role: User Experience Designer
Final Visual Designs by Joe Shoop
