Target was my favorite client during my time at Übermind. We had won the contract to build their iPhone app, but during the process lost the contract to design it. I wasn’t officially a designer yet, but I put together a hail Mary pitch and was given the opportunity to run it by them, and they went for it. We ended up winning the design work, and I ended up working on and leading multiple target mobile projects for years to come.
Role: User Experience Designer
Final Visual Designs by Joe Shoop